Alex Rosenkreuz Photography
Alex Rosenkreuz (‘rosen-cruz’) is an LA based fashion photographer with a background in filmmaking and journalism. He moved to the U.S. at the age of 7, after spending his early childhood in Bulgaria and Germany.
“I find certain imperfections and a more accurate representation of what the model looks like – much more sexy”
EN: Which place do you consider home?
AR: Interesting question. Although I’ve had the opportunity to live both in Europe and the US, no place ever felt like home until I landed in LA. Took me 22 years to find it but as soon as I did, I never wanted to live anywhere else.
“I feel so blessed to have gotten as far as I have…”
EN: When did you get started with photography and how?
AR: I bought my first professional camera at the end of 2014 and within a couple months I was already shooting for major modeling agencies like Elite LA. It was so easy and effortless and fun. Just felt absolutely right. I feel so blessed to have gotten as far as I have in such a short amount of time.
EN: Was there one moment for you, a flash when you knew this was what you wanted to do?
AR: For me, probably the biggest single moment was discovering the work of fashion photographers like Lucas Passmore. Up until that point I had this cliche concept of what current fashion photography is – either the super cheesy, commercial stuff you see on news stands or a typical 3 strobe setup in front of a grey background with an shiny girl wearing a trench coat. After LP, I discovered so many other photographers that I admired and was so entranced in their work and inspired by their work. It also reminded me of photographers that inspired me during my childhood like Ellen Von Unwerth.
EN: How would you describe your style?
AR: I would say it’s constantly evolving but the place I get my greatest inspiration would be the 90s supermodel era.
EN: Which style of photography are you most passionate about?
AR: Fashion. I absolutely love the creativity and beauty that it comes with.
“Linda Evangelista, Claudia Schiffer, Naomi Campbell and the list goes on.”
EN: Which fashion designers/brands do you draw the most inspiration from?
AR: Classic Guess / Current For Love and Lemons, Soleil Blue, Free People, Wild Fox Couture, Stone Cold Fox…
EN: Which photographers influenced or continue to influence your work?
AR: Way too many to mention. Constantly inspired by photographers I’m discovering… Lucas Passmore, Ellen Von Unwerth, Guy Aroch, David Bellemere, Zoey Grossman, Lara Jade, Alexi Lubomirski, Dan Martensen, Will Davidson, Steven Meisel, Yu Tsai, Ben Tsui, Bruce Weber, Mario Testino…
EN: If you could work creatively with someone from a different era, who would it be and why?
AR: Linda Evangelista, Claudia Schiffer, Naomi Campbell and the list goes on. I feel like they defined the true essence of fashion for me when I was growing up. Their images are forever locked in my brain. Although there are plenty of current models that I take inspiration from as well and some of which I’ve been fortunate enough to shoot in my still short career as a fashion photographer.
“Bora Bora shooting a campaign with Sarah Sampaio for a brand like Victoria’s Secret…”
EN: What makes you laugh?
AR: Old TV shows like 3rd Rock from the Sun, Arrested Development, Strangers with Candy, The Colbert Report, and The Daily Show with Jon Stewart. Or currently South Park and Last Week Tonight with John Oliver.
EN: Paint a picture of your dream set, from location, setting, model, team…What would that look like?
AR: Ok, well that’s pretty easy… Bora Bora shooting a campaign with Sarah Sampaio for a brand like Victoria’s Secret… or Stella Maxwell in Hawaii for Soleil Blue… or Greece with Grace Elizabeth for Guess… or Bali with Hailey Clauson for For Love and Lemons… or Aruba with Emily DiDonato for the cover of British Vogue.
EN: What type of cameras do you use?
AR: Canon 6D… and I always bring a backup 6D in case anything ever goes wrong. I also have some film cameras that I mess around with sometimes.
EN: If you had to choose one lens, which would it be and why?
AR: Varies based on what I shoot and location but currently probably my 24-70mm 2.8 cause it’s the most versatile. I can use it for full body shots when the clothing really matter or tighter portraits. Plus it’s very useful when shooting in tighter locations.
EN: Do you prefer natural light or flash?
AR: Natural light for daytime shoots and flash for night time.
EN: Do you use Photoshop?
AR: Not as much as other photographers. I personally hate when I model looks fake or too plastic. I find certain imperfections and a more accurate representation of what the model looks like – much more sexy.
EN: What photography accessory do you carry with you, other than your camera?
AR: MUSIC – when there is access to it on location.
“..EN’s portrayal of the very essence of a woman..”
EN: What attracted you to Eternal Noir and what was your first impression?
AR: I absolutely adored the classic moody b&w style and EN’s portrayal of the very essence of a woman – classy, beautiful, and confident.
EN: What advice do you have aspiring photographers?
AR: Just do it! Don’t listen to all the naysayers and surround yourself with really wonderful like-minded people.
EN: What lies ahead of you, what’s next?
AR: Shooting the F/W collections for a couple designers and then maybe… shooting Sarah Sampaio in Bora Bora. Hahaha 😉